What is FAL?

 

What is FAL?

"Family and Loyalty (FAL) was originally created by my Mama. It represents everything she instilled in my siblings and me. I simply came up with the abbreviation FAL and chose the wolf 🐺 as the logo because it symbolizes loyalty, family, adaptability, leadership, courage, and strength. Wolves never leave their pack behind, no matter the circumstances—whether injured, old, or facing challenges, they always help one another. Whatever they face, they face it as a team. A clan of devotion, FAL and wolves are one and the same."

FAL is not just a brand it's a way of life. Some believe that blood makes you family, but that’s not true. Blood only makes you related. Family is made up of people who are loyal, trustworthy, and willing to stand by your side through anything—right or wrong. That’s our definition of Family and Loyalty (FAL)." 

- CEO

 

FAL Phrases:

"Clan of Devotion"

"WE ALL WE GOT." - "Loyalty is about who stands with you in the rain, even when they have the choice to stay dry."